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Welcome to the web blog of Celtar, a management consultancy company based in Dublin, Ireland .The MD, Billy Linehan, is a business adviser and professional business mentor. How we meet your needsProjects• Assisted company “in recovery” from recent years of poor sales, new focus on strategy – and how to implement it• Chair and act as secretary of monthly management meetings• Introduce staff centred performance management systems, train managers • Advise MD on board matters, and communicating with shareholders• Train management team on “High Performance”

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Marketing as seduction

Marketing as a Seduction Follow the Rules of Romance to Market Effectively Ask yourself: What would you do to have a one-night stand with someone? Now ask yourself: What would you do to have a long term relationship? This is an excerpt from a presentation made to a group of lawyers in the US by the well known specialist adviser David [...]