Marketing as a Seduction Follow the Rules of Romance to Market Effectively Ask yourself: What would you do to have a one-night stand with someone? Now ask yourself: What would you do to have a long term relationship? This is …

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Social networking and health A article based on research into personal happness was published a couple of months ago in the British Medical Journal (BMJ).Most peope are searching for personal happiness in their lives and this piece might give us a …

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It seems to be obligatory to have a “humour” section on a blog and I am happy to poke fun at the management consultancy profession. Let’s get the retaliation in first, consultants can be smug, intolerant and some even display …

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I have selected an article on business trends from USA Today to share with you. Written by Steve Strauss his analysis of business trends (and opportunities) are for the American economy AND I suggest have relevance and interest for us …

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The more you can slice and dice your prices and offerings without affecting your brand, the more you can sustain profitability*.   Welcome again to the sharing of ideas on different ways to do business, , this issue is about …

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A recent piece by Ken Blanchard and Terry Waghorn in Forbes.com states that we live in a time when three powerful forces – demography, sociology and technology – are creating a perfect storm for accelerated change. It’s a good read …

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  They say hunger is the best sauce, and hunger was foremost in the minds of web developers Ciara Traynor and her Canadian business partner Anthony Kauffmann when they found themselves working late into the night on a project a …

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Tieing in with the recent Incite ezine here is another view on pricing. In the current environment, costs are rising as price sensitivity increases. Six tactics from the McKinsey company that can help businesses get pricing right.   Getting pricing right …

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I have come across the company 37signals several times over the last few years, via recommendations from developers, clients and an article in Time magazine. They demonstrate a refreshing approach for smaller companies who successfully compete with corporates in technology …

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