The Chinese symbol for crisis contains the symbols for danger and opportunity. With the global economy in turmoil most people are sitting around holding their breath; hoping and praying they will be able to survive the threat. There is no question that this time of change is threatening for us all.

But, this is also a period of great opportunity; one of which is the opportunity to get to know your customers better and to strengthen your relationship with them. Another is to stand out from the crowd, be different in your business proposition – attract interest in your product and service offerings.

Do not be put off by your colleagues, other business people and the general media view – economies and budgets have shrunk to 2003 levels (and it wasn’t too bad then).

Billy Linehan February 2009nehan


Opportunity and crisis - depends on how you look at it!