What! Writing about sales letters in this era of digital marketing? Advice for Irish SMEs Yep, the art of writing sales letters still has value – a targeted well thought out and customer specific letter stands out from instantly disposable …
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Billy
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Business mentor and adviser to owners of SMEs, mostly. Contributor to Irish Tech News. Searching for truth in the news.
Celtar Update – Enterprise Ireland’s Current Support It’s not the best of times for Enterprise Ireland, the Irish state’s lead body for supporting businesses from SMEs to prospective Irish MNCs. Rightly there is a focus on support for exporting companies, …
Read more →I find blogging is useful for promoting vacancies in client companies of Celtar business consultants. This position in a leading online travel company, www.Directski.com , is strongly focused on utilising Perl. Apply direct with CV and “covering” letter to [email protected] Ref: JOBTE12 …
Read more →Three opportunities below in international development consultancy from leading UK recruitment firm BLT. This firm, BLT, specialises in management consultant recruitment, I met the owners when I was based in London. For further information contact Don Leslie, [email protected], www.blt.co.uk Vacancies Client: well-known independent …
Read more →Dealing with economic turmoil The idea behind this article is that leaders make change happen – and to do so requires a multifaceted approach identifying and addressing the obstacles to change that are ingrained in every organisation. The Centre for …
Read more →I am not sure how though, will the curve of the economic cycle be U, V or L shaped? What will happen is that some sectors will pick up whilst most economic indicators will continue to deteriorate, for example …
Read more →Billy Linehan of Celtar the leading firm of business advisers comments “we welcome measures from Enterprise Ireland that will stimulate economic growth. This measure will be judged on it’s accessability to companies AND how well it is designed to meet …
Read more →There is so much huff and puff, and noise about the social media uses of the web. . . Have we lost contact with ourselves……..
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Follow the Rules of Romance to Market Effectively Ask yourself: What would you do to have a one-night stand with someone?Now ask yourself: What would you do to have a long term relationship? This is an excerpt from a presentation …
Read more →Social networking and health A article based on research into personal happness was published a couple of months ago in the British Medical Journal (BMJ).Most peope are searching for personal happiness in their lives and this piece might give us a …
Read more →A year of challenge This year will be a challenging one for many of us; in fact survival will be the objective of many small businesses. Here I have gathered ideas and approaches – which are being implemented by …
Read more →It seems to be obligatory to have a “humour” section on a blog and I am happy to poke fun at the management consultancy profession. Let’s get the retaliation in first, consultants can be smug, intolerant and some even display …
Read more →The Chinese symbol for crisis contains the symbols for danger and opportunity. With the global economy in turmoil most people are sitting around holding their breath; hoping and praying they will be able to survive the threat. There is no …
Read more →I have selected an article on business trends from USA Today to share with you. Written by Steve Strauss his analysis of business trends (and opportunities) are for the American economy AND I suggest have relevance and interest for us …
Read more →The more you can slice and dice your prices and offerings without affecting your brand, the more you can sustain profitability*. Welcome again to the sharing of ideas on different ways to do business, , this issue is about …
Read more →A recent piece by Ken Blanchard and Terry Waghorn in Forbes.com states that we live in a time when three powerful forces – demography, sociology and technology – are creating a perfect storm for accelerated change. It’s a good read …
Read more →They say hunger is the best sauce, and hunger was foremost in the minds of web developers Ciara Traynor and her Canadian business partner Anthony Kauffmann when they found themselves working late into the night on a project a …
Read more →A book of the same title was recommended to me by a colleague, so I picked this interview by Guy Kawasaki with the author as an introduction. Customer service is a huge issue for all companies, Bill Price offers some …
Read more →Tieing in with the recent Incite ezine here is another view on pricing. In the current environment, costs are rising as price sensitivity increases. Six tactics from the McKinsey company that can help businesses get pricing right. Getting pricing right …
Read more →We see a generational gap in many organisations, often highlighted by poor communications and team work. If it is hard to get people from various generations to reach any agreement, it is even harder to do so within a company. …
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