A lesson in response management, not! Recent issues of the New York Times and Wall Street Journal have been particularly rich in their commentaries of heretofore magnificent corporations who…
Tag: customer service
Introduction to CRM for Irish SMEs – small business advice from Celtar
The right way to implement a CRM system Wouldn’t it would be great if we could just buy a CRM (Customer Relationship Management) system, switch it on and find that…
Marketing as seduction
Marketing as a Seduction Follow the Rules of Romance to Market Effectively Ask yourself: What would you do to have a one-night stand with someone? Now ask yourself: What would…
Why The Best Service is No Service: a conversation with Bill Price
A book of the same title was recommended to me by a colleague, so I picked this interview by Guy Kawasaki with the author as an introduction. Customer service is…