A lesson in response management, not! Recent issues of the New York Times and Wall Street Journal have been particularly rich in their commentaries of heretofore magnificent corporations who have fallen on hard times, American writers have particularly enjoyed …
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customer service
The right way to implement a CRM system Wouldn’t it would be great if we could just buy a CRM (Customer Relationship Management) system, switch it on and find that it does everything that we wanted it to without changing …
Read more →Marketing as a Seduction Follow the Rules of Romance to Market Effectively Ask yourself: What would you do to have a one-night stand with someone? Now ask yourself: What would you do to have a long term relationship? This is …
Read more →A book of the same title was recommended to me by a colleague, so I picked this interview by Guy Kawasaki with the author as an introduction. Customer service is a huge issue for all companies, Bill Price offers some …
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