The right way to implement a CRM system Wouldn’t it would be great if we could just buy a CRM (Customer Relationship Management) system, switch it on and find that it does everything that we wanted it to without changing …
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July 22, 2009
What! Writing about sales letters in this era of digital marketing? Advice for Irish SMEs Yep, the art of writing sales letters still has value – a targeted well thought out and customer specific letter stands out from instantly disposable …
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