The more you can slice and dice your prices and offerings without affecting your brand, the more you can sustain profitability*. Welcome again to the sharing of ideas on different ways to do business, , this issue is about pricing in a slowdown and is relevant today. Good luck and comments welcome! When times are good, pricing sins [...]Billy
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A recent piece by Ken Blanchard and Terry Waghorn in Forbes.com states that we live in a time when three powerful forces – demography, sociology and technology – are creating a perfect storm for accelerated change. It’s a good read and provocative also. Billy Linehan mentor and business adviser [...]Billy
They say hunger is the best sauce, and hunger was foremost in the minds of web developers Ciara Traynor and her Canadian business partner Anthony Kauffmann when they found themselves working late into the night on a project a couple of years ago. After turning their office upside-down in vain looking for a takeaway menu, they fumed at [...]Billy
A book of the same title was recommended to me by a colleague, so I picked this interview by Guy Kawasaki with the author as an introduction. Customer service is a huge issue for all companies, Bill Price offers some valuable advice here. He identifies excellent self service websites, one example I offer is a company I am close to [...]Billy
Tieing in with the recent Incite ezine here is another view on pricing. In the current environment, costs are rising as price sensitivity increases. Six tactics from the McKinsey company that can help businesses get pricing right. Getting pricing right is always a challenge in an economic downturn, as decreasing demand, excess [...]Billy