Goldilocks pricing, a successful selling strategy for your customers?
Pricing is a fascinating area for any business, are we charging too much or too little? What will the market “bear”? How can we stand out from our competitors?
Billy
Pricing
Billy
The recession is nearly over … Long live the (weak) Recovery
This article looks at the approaching recovery and suggests how your pricing strategy should be reviewed. Hopefully we will see signs of recovery in Ireland next year – probably based on increased global demand, resulting in higher export sales from locally based multinationals and indigenous companies.
Billy
Incite 60 Pricing in the downturn
The more you can slice and dice your prices and offerings without affecting your brand, the more you can sustain profitability*. Welcome again to the sharing of ideas on different ways to do business, , this issue is about pricing in a slowdown and is relevant today. Good luck and comments welcome! When times are good, pricing sins [...]
Billy
Pricing in an inflationary downturn
Tieing in with the recent Incite ezine here is another view on pricing. In the current environment, costs are rising as price sensitivity increases. Six tactics from the McKinsey company that can help businesses get pricing right. Getting pricing right is always a challenge in an economic downturn, as decreasing demand, excess [...]
Billy