Celtar
Celtar

Welcome to the web blog of Celtar, a management consultancy company based in Dublin, Ireland . The MD, Billy Linehan, is a business adviser and professional business mentor. How we meet your needs Projects • Assisted company “in recovery” from recent years of poor sales, new focus on strategy – and how to implement it • Chair and act as secretary of monthly management meetings • Introduce staff centred performance management systems, train managers • Advise MD on board matters, and communicating with shareholders • Train management team on “High Performance”

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Celtar

customer service

Marketing challenges, big ones!

   A lesson in response management, not! Recent issues of the New York Times and Wall Street Journal have been particularly rich in their commentaries of heretofore magnificent corporations who have fallen on hard times, American writers have particularly enjoyed commenting on Toyota’s problems. We look at Toyota and how it is responding [...]

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Introduction to CRM for Irish SMEs – small business advice from Celtar

The right way to implement a CRM system   Wouldn’t it would be great if we could just buy a CRM (Customer Relationship Management) system, switch it on and find that it does everything that we wanted it to without changing any settings?   Well unfortunately that just doesn’t happen in practice and you need to follow a process [...]

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Marketing as seduction

Marketing as a Seduction Follow the Rules of Romance to Market Effectively Ask yourself: What would you do to have a one-night stand with someone? Now ask yourself: What would you do to have a long term relationship? This is an excerpt from a presentation made to a group of lawyers in the US by the well known specialist adviser David [...]

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Why The Best Service is No Service: a conversation with Bill Price

A book of the same title was recommended to me by a colleague, so I picked  this interview by Guy Kawasaki with the author as an introduction. Customer service is a huge issue for all companies, Bill Price offers some valuable advice here. He identifies excellent self service websites,  one example I offer is a company I am close to [...]

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